Hi, I'm Erika Parker Price
I'm a nationally recognized Career Coach, Certified Positive Intelligence® Coach (CPQC), and an Associate Certified Coach (ACC) with the International Coaching Federation.
I combine real-world hiring experience with the heart of a mentor.
Having led teams at Microsoft and Intel and worked as both a recruiter and hiring manager, I know exactly what companies look for when hiring.
After navigating my own return to the workforce, I now help professionals land their next job — faster and with more confidence.
Using proven job-search strategies and mindset coaching to remove roadblocks, I help clients align their careers with their strengths and values.
Why I Do This Work
I founded Root Cause Coaching to help high-achievers land their next, best job—one that aligns with their strengths, values, and ambitions.
Not everyone gets to control the timing of their job search. Maybe you’ve been laid off, you’re burned out, or just know deep down that you’re meant for something more.
I get it. I’ve been there.
I’ve landed jobs in the middle of a recession and after a long career break. I’ve experienced the uncertainty of job searching—and I’ve cracked the code on what really gets you hired.
A successful job search comes down to three things:
The Right Strategy – Knowing how to position yourself effectively and open the right doors through strategic networking and targeted opportunities.
The Right Tools – A compelling resume, LinkedIn presence, polished interviewing skills, and the right AI tools.
The Right Mindset – The ability to navigate uncertainty, silence, and rejection with resilience, confidence, and authenticity.
I could tell you all the places I’ve worked—but instead, let me show you how I got hired:
I was hired after someone recommended me directly to the Hiring Manager.
I was hired by the guy sitting next to me on an airplane.
I was hired by a recruiter I chatted with at a career fair.
I was hired by someone who had listened to my podcast.
I was hired by a friend/contractor I’d previously hired.
I was hired after another provider referred me.
I was hired by a family friend.
Do you notice the pattern?
That's right - connections.
80% of Jobs are Found Through Connections.
Some of mine were people I already knew, but several were connections I intentionally cultivated. And that’s what I teach my clients to do.
Since 2018, I’ve coached hundreds of professionals across tech (Google, Microsoft, AWS, TikTok), healthcare (Optum, Vynamic), finance (Morgan Stanley, Bank of America, AMEX), and beyond (P&G, PwC).
I’m certified, accredited, and licensed as both a Life Coach and a Career Coach because I believe job searching isn’t just a professional challenge—it’s a deeply personal one.
Confidence, clarity, and mindset are just as critical as the right strategy and tools.
About
Erika Parker Price helps professionals confidently navigate job searches and career transitions. She combines practical strategy with mindset support to help you land work that aligns with your skills and values.
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